Distribution companies. Main objective is to: From 2006 onwards, and strive in three years, through the central and local to jointly promote and key markets, and key business model driven circulation of agricultural produce significant cost savings, Shi, significantly reduced flow of link loss. The two "gold content" of the project is undoubtedly high in rural China paved the way
For innovation in circulation. In 2006, the Ministry of Agriculture also issued a "Ministry of Agriculture to further strengthen agricultural information on the views of the construction of" a comprehensive implementation of the "gold farming" project and accelerate the "Three One" project, start the implementation of "Model Village Information Project "and other key projects, as well," Rural "information services as
Well as the flow of innovation in China’s rural areas access to information technology to support the foundation. 2, China’s great achievements in economic construction to the flow of innovation in rural China has laid the material foundation. On the one hand, state revenue increased year by year, more human, financial and material resources can be invested in building new

Is worth trying and fighting The basic direction of achieving the basic objectives and basic framework of . I will first need to assume that innovation is called, the second assumption is called the need for innovation, both necessary and sufficient conditions constitute innovation. Flow of innovation on the need for rural China, as already elaborated, and now I will
Simply flow of innovation in rural areas of China, the feasibility. 1, proposed building a new socialist countryside in China, won the rural circulation policies to support innovation. August 2005, the Ministry of Commerce official launch of "Ten Thousand Villages" market works objective since 2005, strive to 3 years, bred in the pilot area of about 250,000 farm shop, to
Form a city store as a leader, backbone of rural shops, village storebased business networks in rural consumption, gradually narrow the gap between urban and rural consumption; February 2006, the Commerce Department began the implementation of the "double hundred market project", one focused on 100 largescale transformation of agricultural products wholesale market Second, efforts to foster 100 large farm produce

Of seized counterfeit 300 million yuan. In 2004, the Ministry of Agriculture, General Administration of Quality Supervision General Administration of seized fake agricultural materials as much as 2.2 billion. 4, slow market, the level of information delay, the contract farmers, organized low, resulting in flow of information asymmetry in rural areas, causing farmers, intermediaries, and leading business position of de
Facto inequality between the transactions. Currently, most farmers produce goods first, then find buyers in the preproduction has already signed purchase and sales contracts (orders) of the small, scattered and sales activities, organized small farmers, the sale of agricultural products there is a big risk and price risk.Third, the feasibility of innovation in rural distributionInnovation is the one from the
"locked in" the premise assumes that the choice between the two processes. The first assumption is that: the original condition has been fully or clearly behind the times with the objective requirements of the urgent need to break free and break; second assumption is: by seeking to break free and break through the efforts, have found enough to replace, it

And because of poor sales backlog of agricultural losses caused by the same concern. 2, distribution infrastructure is weak, means of circulation behind, which is the main factor restricting the flow of rural areas. Simple majority of the rural market construction, facilities and backward, many greenhouses or openair market or trading, and trading old, agricultural products wholesale market, 98 based
On the traditional spot, you deal with little use of notes or transfer clearing, the modernization of trading has not yet popular in the rural circulation. 3, laws and regulations system lagged behind the market disorder, which is in circulation in rural areas in recent years, another weakness exposed. "Cities do not, rural Selling Well," fake and shoddy products "down
The mountain," led to the proliferation of fake and shoddy goods in rural areas to become the most serious areas, the rural market, the quality of goods cases, the price of fraud occur. AQSIQ released in March 2006 showed a total of 2005 investigated cases of illegal manufacturing and selling counterfeit and inferior 3 thousand agricultural resources, the agricultural value

The circulation of commodities network to provide farmers with "real goods, cheap, convenient, and worry" of goods and services. (B) flow from the rural areas of their own problems to see the need for innovation in rural distribution by the long time of the impact of urbanrural dual economic structure and constraints in rural areas with lower levels of productivity
In the commodity circulation system, "heavy urban, light rural" in rural economic work, "emphasis on production flow", resulting in the construction of rural circulation system in serious shortage of investment in rural distribution system lag. There are many rural circulation problems to be solved: 1, flow efficiency is not high, the low flow performance, which is the most prominent issue
In rural circulation. Farmers "are difficult to" delay or stop a large number of agricultural products at farmers; farmers "buying difficult," inconvenient, unsafe, not affordable, do not worry. According to statistics, 60 70 as China or even higher proportion of farmers to solve their own problems of agricultural marketing, circulation loss in profits as high as 20 billion yuan annually.

Is an important part of a harmonious socialist society; harmony, which means overall development, which means fair. However, due to the long division of urban and rural markets is serious, the rural market economy has failed to integrate into "mainstream society", the phenomenon of buying and selling in the vast rural areas have generally poor, simply because the rural integrity
Of the formation of interaction networks and urban distribution system is still not been established. This problem can only flow through to rural innovation can solve. Finally, the new flow of rural development need to promote innovation in rural areas to improve the consumption environment in rural areas. In building new socialist countryside major historic task, the central authorities to
Exert efforts to resolve the peasant masses are most concerned about, the most direct and practical interests, farmers daily consumption should be one of them. Rural market is not only the hardest hit by counterfeit goods, but more sustained commodity price rises above the city, rural consumption unsafe, inconvenient, not benefits. Circulation through the rural areas of innovation, gradually improve

Equipment replacement was also affected, so the productivity of agricultural stagnation and even decline. Secondly, the new flow of rural development need to promote innovation in rural areas to increase their income. After the foundation of longplanned economic system, leading to China’s economic development has been covered with a layer of "heavy manufacturing, light flow" mentality, especially in the vast
Rural areas. As the rural circulation of information asymmetry, "grain prices are low farmers" This economic phenomenon not uncommon in China. Dependent farmers living off the land to generate income, raise agricultural labor productivity is important, but as I said before, even if the level of modernization of agricultural production then high, then the fine quality of agricultural products, agricultural
Production capacity and then strong, if not successfully produced agricultural products access to markets, agricultural products can not be a better price, farmers would be difficult to increase the hands of the monetary income. Again, the new building needs in rural areas and promote rural innovation to eliminate the dual circulation of the market structure. Construction of new countryside construction

Socialist countryside" clearly put forward to strengthen the construction of modern circulation system in rural areas, to actively promote the agricultural products wholesale market upgrading in rural development of modern circulation, improve the rural market environment, and so on. Whether upgrading of agricultural products wholesale market, or establish a new marketing system, or innovative services, etc., all reflect the rural
Circulation system to carry out innovative ideas and requirements. First, the new flow of rural development need to promote innovation in rural areas to develop rural productivity. The new rural construction, the core is strong development of rural productivity, rural areas need to be complemented by improving productivity performance, fastpaced rural circulation system. Rural agriculture to expand production, is based
On the increased investment in agriculture based on. Flow lag, agricultural products are difficult and can not successfully enter the market, into the consumer field, the value of agricultural products can not be achieved, farmers earning less, neither the ability nor motivation to realize the value of inputs to agriculture to expand production, the agricultural means of production and production

Of innovation and cuttingedge reporting in China," the core idea put forward flow of innovation is to establish the flow of industry leading position, led to the completion of the national economy "third shift" to complete the national economy from a static, slowpaced, highcost, low efficiency of the dynamic, fastpaced, lowcost, high efficiency changes; and construct a flow of innovative
Theoretical framework, that the flow of innovation in China includes 10 areas, namely distribution system innovation, management institutional innovation, distribution structure, innovation, enterprise system innovation, the order flow innovation, innovation credit system, intermediary organizations, innovation, infrastructure, innovation, technological innovation and industrial policy measures Innovation . While the flow of innovation system in the process of building the city in general
Tend to flow of innovation, but the flow of innovation to China’s rural areas to provide a theoretical reference.Second, the need for innovative analysis of the rural circulation(A) of the flow of innovation in rural areas is a new socialist countryside construction should be included in righteousness "CPC Central Committee and State Council on Promoting the Construction of a new

Conditions, demand conditions, related support industries, business strategy and competitive position to build an innovative system of "diamond model", that a national industrial competitiveness, the key is the ability to effectively form a competitive environment and promote innovation. To Schumpeter’s theory represented by these innovations, borrowing some of the new institutional economics theoretical perspectives and research methods, from a perspective
Different from other schools, "innovation" as the foundation, reveals the general characteristics of modern economy driving force for the development of society, must be built for the Chinese market economy system in which social innovation is also the flow of innovation system in rural China, the theoretical basis. (B) the flow of innovation theoretical framework is the premise of the
Rural circulation of innovation theory and the flow of innovation theory based on the characteristics of the industry itself, China’s distribution theory scholars have begun exploring in recent years, China’s market economy system and in accordance with the law of distribution technology innovation system. Song of Finance and Trade of China Academy of Social Sciences is edited by the "flow